The Pure Cure Journey

Pure Cure was born from a simple yet powerful mission – to help people live healthier, happier lives with natural, innovative solutions. Founded by Andries Gous, Pure Cure is South African-owned and committed to producing the highest quality CBD products using cutting-edge nanotechnology.

Andries’ journey wasn’t easy. After losing everything – his farm, his home, his father, and his unborn child – he faced a season of deep depression and crippling panic attacks. Determined to find purpose, he travelled through the USA, Canada, and Australia, learning about CBD and nano-technology. What started as a side project in 2018 became his life’s calling.

In 2020, with no financial backing or external support, Andries sold his car and invested every cent he had into Pure Cure. His goal was simple: to create world-class CBD products that are accessible and beneficial to every South African, regardless of their background.

Today, Pure Cure stands as an industry leader in CBD innovation. We offer a wide range of vegan-friendly, natural products – from nano-infused water and potent CBD vapes to delicious CBD foods. Our commitment to sustainability shines through in our bio-recyclable bottles, a first for South Africa, setting new standards in eco-friendly packaging.

Andries’ vision is clear: “Don’t just live – thrive.”

By providing independently tested, high-grade CBD isolates with maximum bio-availability, Pure Cure helps people manage stress, anxiety, inflammation, and sleep challenges without artificial additives or preservatives.

Despite countless obstacles, Andries’ unwavering belief in the transformative power of CBD continues to drive Pure Cure forward. His innovative spirit has pioneered the introduction of nano-technology and bio-recyclable packaging in South Africa, inspiring many but also facing resistance from larger corporations.

But this journey is far from over. With a passionate team and a loyal community, Pure Cure remains dedicated to delivering life-changing products, driven by a simple truth: everyone deserves relief, wellness, and a chance to thrive.

From Farm to Table

OUR HERBALIST + FOUNDER

ANDRIES GOUS

Andries Gous is the visionary founder behind Pure Cure. From losing everything he owned to investing his last savings into a dream, his journey is one of resilience, innovation, and unwavering belief in the healing power of CBD.

While exploring the United States, Canada, and Australia, Andries discovered nano infusion technology and knew he had to bring it home. He sold his car, risked it all, and built Pure Cure with one mission – to create world-class CBD products accessible to every South African, regardless of background.

A pioneer in CBD nanotechnology and bio-recyclable packaging in South Africa, Andries continues to push boundaries, driven by a deep desire to make a difference in people’s lives.

His journey is far from over.

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Feel the Love - Our Customer Stories

Love It!

Makes my racing thoughts calm down so I fall asleep easier :)

KARI O.

21 June 2025

Natural Sleep Aid

This natural sleep aid is a game-changer! I've been using this for a couple months now and it helps give such a peaceful night's sleep without any grogginess in the morning. The blend of herbs not only promotes deep sleep but also enhances overall well-being.

Connor M

4 January 2024

Melatonin alternative

I’m obsessed with this stuff. Works better than melatonin and is actually healthy vs nasty chemicals.

Jordan F.

5 July 2025

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